At the moment, we are in the process of developing several prototype iOS & Android applications, ranging from relatively simple to complex in functionality. Regardless of the complexity of the product for the developers, we design all our applications with the following primary goals in mind:

• Easy to use, regardless of features.

• A clear, easy to understand user interface and experience.

• Mobile in mind: users expect to be able to access their data regardless of where they’re at, or what device they’re using.

• If a product is available on iOS, it is available on Android, and if logical, desktop as well.

• Applications should look and feel according to the guidelines established by the targeted platform. Uniformity leads to familiarity.

• Applications should either fill a new role/market, or substantially improve and expand upon an existing market in a novel and better way.